Salford City Reds is on of only a handful of rugby league clubs across the UK who have successfully completed the Clubs that Count application. The initiative helps clubs to get a better understanding of its internal practices compared to other clubs. This programme is widely seen as a ‘kitemark’ of good practice and is a particularly useful tool when attracting sposnsorship.
Clubs that Count is a Business in the Community programme for sports clubs. It helps to develop responsible business and recognise clubs for the positive work they do in society.  It is the only initiative of its kind, working across sports and across leagues and is sponsored by the Department of Health.
Clubs are invited to complete an annual online tracker that asks questions about what they are doing in their communities and in the wider remit of responsible business (environment, workplace and marketplace) and how they are managing and integrating this work throughout the club.
Through Clubs that Count, sports clubs can:

• promote the benefits of collaboration between sponsors and clubs through community work
• demonstrate the collective strength of the industry
• provide recognition for clubs’ work in responsible business and raise their profile
• share best practice
• inspire others to do more.

Structure
The first three sections of the Clubs that Count Tracker contain a series of multiple choice questions. Some ask for further details and/or evidence. Section 4 asks you to give three case studies to help demonstrate the answers provided in the first three sections.
The four sections are:

• Your club
  This includes some basic questions about your club and further questions on how your club integrates its social and environmental programmes into its operations.
• Your community
  • How do you identify your community?
  • Who participates in your community programmes?
  • Who are your fans?
• Your programmes
  This is a checklist of 20 issues of importance that may or may not affect your club across the areas of environment, people, marketplace and community, and a series of questions about what you are doing about them.
• Your successes
  This asks for three case studies, one focusing on health, on the programmes your club is most proud of and would like to be recognised for (other than your sporting achievements). It also helps Business in the Community to source and communicate examples of best practice.